IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Advertising is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. In our efforts to highlight the impact on the sales volume of the company’s products a survey study of was carried out. Questionnaires were administered on 77 staff of the organization to determine the impact of advertising on the sales volume of companies. The data obtained were presented using tables and the analysis was done using simple percentage and descriptive methods, while chi-square was used to test the hypothesis. Results of the findings indicate that product advertising has a significant role to play in the sales volume determination and that effective product advertising can lead to significant increase in profitability level of a company and advertising. In view of this the researcher recommended that due to the competitive nature of the industry the marketing manager must develop and formulate marketing programmes that will satisfy the needs of the consumers. Also, since other service producers have similar advertising messages, it is recommended that for a more distinguished and effective response from the customer, other forms of advert should be used. Regular and consistent up-to-date training on product information should be given to the advertising agency so that they will have the current knowledge and skills to handle the adverts and also to ensure that product information is being emphasized so as to enlighten the customers.
Related Project Materials
THE ROLE OF INDUSTRY ADVISORY BOARDS IN SHAPING VOCATIONAL CURRICULA
ABSTRACT: The Role of Industry Advisory Boards in Shaping Vocational Curricula is essential for ensuring that training programs remain relevan...
CHARACTERIZATION OF PATIENTS WITH PEPTIC ULCER DISEASE IN NIGERIA: INFLUENCE OF LIFESTYLE, WEALTH, AND ENVIRONMENTAL FACTORS
ABSTRACT
Peptic ulcer disease is a disorder in the gastrointestinal tract. It is caused by an increase in stomach acid. There are only a...
EVALUATION OF ICT-BASED INFORMATION RESOURCES AND SERVICES UTILIZATION IN PRIVATE UNIVERSITY LIBRARIES IN ENUGU STATE, NIGERIA
EXCERPT FROM THE STUDY
The availability of information and communication technology (ICT) facilities i...
AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST CHILD LABOUR AND HUMAN TRAFFICKING IN NIGERIA
ABSTRACT
This study was carried out to assess the broadcast media in the campaign against child labour...
ASSESSMENT OF THE PHARMACOLOGICAL INTERVENTIONS IN PREVENTION OF MOTHER TO CHILD TRANSMISSION (PMTCT) OF HIV/AIDS IN NASARA TREATMENT AND CARE CENTRE, AHMADU BELLO UNIVERSITY TEACHING HOSPITAL, ZARIA-NIGERIA
ABSTRACT
This study was undertaken in Nasara Treatment and Care Centre ABUTH Zaria, to assess the effect of pharmacological interventions...
THE CONTRIBUTION OF AGRICULTURE COOPERATIVE SOCIETIES TO FOOD PRODUCTION (A CASE STUDY SELECTED AGRICULTURAL COOPERATIVE SOCIETIES IN ENUGU NORTH LOCAL GOVERNMENT AREA, ENUGU STATE)
ABSTRACT
Modern form of Co-operative leaves their origin in the tension and opportunities created by industrialization...
MOBILIZING THE YOUTH FOR SELF-HELP: AN ASSESSMENT OF SELF-HELP INITIATIVE
ABSTRACT
This research was carried out to study the relevance of community self-help initiatives to rural development in Nigeria with spe...
THE ROLE OF ETHICAL EDUCATION IN VOCATIONAL PROGRAMS
ABSTRACT: This study examines the role of ethical education in vocational programs, emphasizing its importance in developing responsible and p...
THE UNITED STATES OF AMERICA AND THE FIGHT AGAINST GLOBAL TERRORISM
Abstract
Terrorists have recourse to violence against the proprietors of the monopoly on the legitimate...
INFLUENCE OF EARLY CHILDHOOD EDUCATION ON PERSEVERANCE
ABSTRACT: The influence of early childhood education on perseverance is cr...
