ABSTRACT
Advertising is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. In our efforts to highlight the impact on the sales volume of the company’s products a survey study of was carried out. Questionnaires were administered on 77 staff of the organization to determine the impact of advertising on the sales volume of companies. The data obtained were presented using tables and the analysis was done using simple percentage and descriptive methods, while chi-square was used to test the hypothesis. Results of the findings indicate that product advertising has a significant role to play in the sales volume determination and that effective product advertising can lead to significant increase in profitability level of a company and advertising. In view of this the researcher recommended that due to the competitive nature of the industry the marketing manager must develop and formulate marketing programmes that will satisfy the needs of the consumers. Also, since other service producers have similar advertising messages, it is recommended that for a more distinguished and effective response from the customer, other forms of advert should be used. Regular and consistent up-to-date training on product information should be given to the advertising agency so that they will have the current knowledge and skills to handle the adverts and also to ensure that product information is being emphasized so as to enlighten the customers.
ABSTRACT
This study was carried out to investigate the importance of
STATEMENT OF RESEARCH PROBLEM Over the years in Nigeria there has been questionings as regards the performance of studen...
ABSTRACT: This research study by means of robust statistical analysis investigated the poverty situation in Nigeria and how it affects th...
ABSTRACT The purpose of this study was to understand the effect of social responsibility on business organization and h...
This study examined the role of the press in national building. The study was limited to Government owned media houses in Uyo...
ABSTRACT This study was conducted to seek Perceptions of stakeholders on the management of Adult Education Programme in Gombe State, Nige...
ABSTRACT This study used a survey design to examine the television viewing habit among fa...
Abstract This project title the Significance of product Quality on the Demand Industrial Product was carried out with Se...
ABSTRACT The purpose of this study was to find the impact of guidance services on secondary school students; a case...
ABSTRACT This study aims at analyzing the Students‟ Performance in (WASSCE) on the management of public senior secondary schools in Zaria...
THE EFFECT OF NUTRITION ON MENTAL DEVELOPMENT OF SCHOOL AGED CHILDREN (A CASE STUDY OF ESAN WEST L.G.A IN EDO STATE)
POVERTY AND THE NIGERIAN ECONOMY
THE EFFECT OF SOCIAL RESPONSIBILITY ON BUSINESS ORGANIZATION
THE ROLE OF THE PRESS IN NATION BUILDING
ABSTRACT
PERCEPTIONS OF STAKEHOLDERS ON THE MANAGEMENT OF ADULT EDUCATION PROGRAMME IN GOMBE STATE, NIGERIA
TELEVISION VIEWING HABIT AMONG FAMILIES
THE SIGNIFICANCE OF PRODUCT QUALITY ON THE DEMAND FOR INDUSTRIAL PRODUCTS (A CASE STUDY OF SETRACO NIGERIA PLC)
THE IMPACT OF GUIDANCE SERVICE ON THE SECONDARY SCHOOL STUDENTS: A CASE STUDY OF OKITIPUPA LOCAL GOVERNMENT AREA OF ONDO STATE
ANALYSIS OF STUDENTS’ PERFORMANCE IN WASSCE ON THE MANAGEMENT OF PUBLIC SENIOR SECONDARY SCHOOLS IN ZARIA AND GIWA EDUCATION ZONES, KADUNA STATE, NIGERIA (2011 – 2015)